Weekly performance
Week: Jun 21–27 · 12-week viewWeek in progress — Jun 28 – Jul 4 (day 6 of 7)
Revenue IN PROGRESS
₹1,01,096
6 of 7 days elapsed
Orders
56
so far this week
Customers
78
so far this week
Monthly target %
9.2%
₹59.6K of ₹6.5L (Jul day 3)
Sub renewal
₹38.2K
so far this week
New customers
10
so far this week
Last full week — Jun 21 – 27
Revenue
₹1.48L
↑ 95% vs prior week
Orders
88
↑ 35% vs prior week
Customers
81
↑ 40% vs prior week
Monthly target %
54.8%
₹3.84L of ₹7L (day 27)
Sub renewal
₹42K
↑ from ₹1.4K prior week
Deliveries
120
111 consignees
12-week parameter matrix
Highest in row
Lowest in row
Better than last week
Current week (in progress)
↑ / ↓ WoW % rows
| Parameter | Target | Jun 28+ In progress |
Jun 21–27 | Jun 14–20 | Jun 7–13 | May 31–Jun 6 | May 24–30 | May 17–23 | May 10–16 | May 3–9 | Apr 26–May 2 | Apr 19–25 | Apr 12–18 |
|---|
Revenue trend — 12 weeks
Performance insights
Strong week
Jun 21–27 was the best week of June — ₹1.48L driven by a spike in subscription renewals (₹42K). Revenue nearly doubled the prior week on only 40% more customers, meaning higher spend per visit.
Monthly target gap
At ₹3.84L (54.8%) after 27 days, the ₹7L target won't be met this month. Average daily sales of ₹14,220 against a required ₹23,333. Only 4 of 27 days hit target — Fridays (₹27.6K avg) and Wednesdays (₹22.9K avg) are the strongest days.
Channel shift
Website orders (28) nearly matched WhatsApp (29) this week — a structural reversal from April when WhatsApp drove 62 orders vs website's 7. The broadcast revenue collapse since March is the driver; restoring the Jan–Feb Reminder formula is the fix.
Customers
Jun 28–Jul 4 in progress · Jun 21–27 last full week · Lapse view: last 3 weeksWeek in progress — Jun 28 – Jul 4 (day 6 of 7)
Active this week IN PROGRESS
78
6 of 7 days elapsed
Revenue from customers
₹1.01L
so far this week
Subscription revenue
₹38,193
so far this week
New customers
10
so far this week
Customer-level detail below (top loyal customers, multi-purchase list) is from the last full week (Jun 21–27) — per-customer breakdown for the in-progress week wasn't available in this pull.
Last full week — Jun 21–27
Active this week
81
↑ 40% vs Jun 14–20
Revenue from customers
₹1.48L
Avg ₹1,826 / customer
Subscription revenue
₹42,278
↑ from ₹1,420 last week
New customers
17
↑ 143% vs prior week
Lapsed — 1 week
78
bought Jun 21–27, not yet this wk
Lapsed — 2 & 3 wks
48
33 + 15 need outreach
AOV — new customers
₹706
↓ vs ₹1,086 last wk
12-week avg ₹1,453
Target ₹1,000 · Below target this week
AOV — repeat customers
₹2,122
↑ vs ₹1,397 last wk
12-week avg ₹1,453
Target ₹1,500 · Above target ✓
Multiple purchases this week
6
customers bought 2× or more
Dr Kamini Prakash · Inder Setia · Daksh Punj · Sapna Mehra · Abhimanyu/Namrata Mahajan · Faezal Yunus
All 2 orders each this week
Subscription this week
New sub revenue
₹0
nil this week
Renewal revenue
₹42,278
↑ from ₹1,420 last wk
Subscription 12-week range
Peak week
₹52K
Apr 12–18
This week
₹42K
2nd highest
Low week
₹1.4K
Jun 14–20
Most loyal customers active this week
| Customer | Orders this wk | Weeks active (of 11) | Avg orders / week |
|---|---|---|---|
| Dr. Sumita Kanwar | 1 | 11 / 11 | 1.00 |
| Manoj Kumar | 1 | 11 / 11 | 1.00 |
| Neena Rai | 1 | 11 / 11 | 1.00 |
| Rachana Johri | 1 | 10 / 11 | 1.45 |
| Aagnay Budhraja | 1 | 8 / 11 | 1.45 |
Lapsed customers — action list
78
Lapsed 1 week · bought Jun 21–27, not this week yet
33
Lapsed 2 weeks · bought Jun 14–20, gone since
15
Lapsed 3 weeks · bought Jun 7–13, gone since
Customer intelligence — who to focus on this week
🚨 8 regulars have gone silent — highest priority outreach
Eight customers who bought in 5 or more of the last 8 weeks have not bought this week or last: Maribel Alfonso (7/8), Malini Kapoor (7/8), Ishan Kukreja (7/8), Smita Luther (6/8). (Suman Chakrabarti — previously flagged here — bought again this week, Jun 28–Jul 4; no action needed for her.) These are not occasional buyers who drifted — they had strong weekly habits and have suddenly stopped. A personal call to each, this week, should be the top sales priority ahead of any broadcast.
📉 Where we lost customers — the Jun 14–20 drop
Customer count fell from 61 (May 31–Jun 6) to 46 (Jun 14–20) — a 25% drop across two consecutive weeks. Cross-referencing the lapsed 2-week list shows 33 customers who bought in Jun 14–20 but have since gone quiet. The Jun 14–20 week had the lowest revenue (₹75.9K) and lowest new customers (7) in 12 weeks. Something dampened demand in mid-June — likely no strong broadcast, no subscription deliveries, and no event trigger. The recovery this week is real, but those 33 customers from mid-June still need a personalised nudge.
🎯 Target list for this week — high-value lapsed 2-weekers
Within the 33 lapsed 2-week customers, prioritise those with the strongest 12-week history: Damanjeet Singh, Geeta Gupta, Malini Kapoor, Smita Luther. (Malika Rajan, Suneet Aiyar, and Suman Chakrabarti — previously listed here — all bought again this week and are off this list.) These are not casual buyers — they have 4–8 weeks of prior activity. A personal WhatsApp from the sales team (not a broadcast) referencing what they usually buy has the highest chance of recovery. Use the Download button on the 2-week lapsed list to share this directly with your team.
📞 Call list — regulars who have gone quiet (5+ of last 8 weeks, absent this week)
These 8 customers have strong weekly buying habits but have not ordered this week. Unlike occasional buyers who drift, these are pattern breaks — the most recoverable lapse type. Each one warrants a personal call or WhatsApp from the sales team this week, not a broadcast.
| Customer | Weeks active / 11 | Of last 8 weeks | Avg spend / week | Last seen | Action |
|---|---|---|---|---|---|
| Maribel Alfonso | 9 / 11 | 7 / 8 | ₹1,971 | Jun 14–20 | 📞 Call today |
| Malini Kapoor | 8 / 11 | 7 / 8 | ₹1,163 | Jun 14–20 | 📞 Call today |
| Ishan Kukreja | 8 / 11 | 7 / 8 | ₹1,313 | Jun 7–13 | 📞 Call today |
| Smita Luther | 7 / 11 | 6 / 8 | ₹439 | Jun 14–20 | |
| Malika Rajan | 7 / 11 | 5 / 8 | ₹1,514 | Jun 14–20 | |
| Melissa | 7 / 11 | 5 / 8 | ₹1,478 | Jun 14–20 | |
| Fleuryse Girot | 7 / 11 | 5 / 8 | ₹1,544 | May 24–30 | |
| Namita Unnikrishnan | 6 / 11 | 5 / 8 | ₹1,348 | May 31–Jun 6 |
📞 Call today = 7+ of last 8 weeks active, highest urgency · 💬 WhatsApp = 5–6 of last 8 weeks, still high priority
📊 AOV signal — new customer acquisition is underpriced
New customer AOV this week is ₹706 against a 12-week average of ₹1,453 and a target of ₹1,000. New customers are coming in at less than half the spend of repeat customers (₹2,122). This is not necessarily bad — first orders are often trial purchases — but if the onboarding sequence doesn't move them to a second order within 2 weeks, many will not return. Of the 17 new customers this week, the ones who should receive a follow-up call by Jul 5 are those who spent under ₹500 on their first order, as these are the most likely to lapse.
Items sold
Last full week: Jun 21–27 · 11-week category matrix (current partial week excluded)Top 3 categories this week
#1 Subscription
₹40,265
↑ 1,159%
vs ₹3,198 last week
Volume this wk
10 units
Volume last wk
2 units
#2 Vegetables
₹25,724
↑ 48.7%
vs ₹17,301 last week
Volume this wk
376 units
Volume last wk
255 units
#3 Fruits
₹18,007
↑ 8.5%
vs ₹16,593 last week
Volume this wk
95 units
Volume last wk
88 units
11-week category matrix — value & volume
Highest in row
Lowest in row
Better than last week
| Category | Metric | 11-wk avg | Jun 21–27 | Jun 14–20 | Jun 7–13 | May 31–Jun 6 | May 24–30 | May 17–23 | May 10–16 | May 3–9 | Apr 26–May 2 | Apr 19–25 | Apr 12–18 |
|---|
Long shelf-life tracker — Flours · Dressings & Spreads · Oils · Sweeteners
These categories have longer purchase cycles. Growth here signals brand depth beyond weekly fresh produce.
Shelf-life category — 11-week revenue
Flours — weekly trend (strongest shelf-life category)
Category insights & messaging strategy
🚀 Focus category: Fruits — double down now
Fruits is the strongest growth story in the 11-week view. Revenue has grown from ₹6,919 (Apr 12–18) to ₹18,007 this week — a 160% increase. Volume has followed: 50 units in April vs 95 this week. It is the only perishable category showing consistent upward momentum across both value and volume. Messaging angle: Lead all July broadcasts with Fruits. Name the products — Cherry Red, Litchi, seasonal melons. Use "harvested this week" language rather than category names. This is a scarcity + freshness message, not a price promotion.
📦 Focus category: Curated Boxes — high value, re-engageable
Curated Boxes at ₹13,480 this week, up from ₹4,801 two weeks ago. The 11-week data shows this category spikes in weeks with strong subscription activity — boxes and subscription deliveries arrive together. Messaging angle: Position Curated Boxes as the "try before you subscribe" product. Target the 17 new customers this week and the 33 two-week lapsed customers with a Curated Box offer — it lowers the commitment barrier while introducing them to a wider SKU range.
📈 Watch category: Salts & Vinegars — investigate the spike
₹6,890 this week vs ₹0 just two weeks ago. Balsamic Vinaigrette drove ₹6,644 of that — 28 units from what appears to be one or two concentrated orders. The 11-week data shows this category is normally ₹500–1,700/week. This week's volume is an anomaly. Action needed: Identify which customer(s) placed the Vinaigrette orders. If it was one customer, build a repeat purchase follow-up for them in 3–4 weeks. If it was a broadcast response, identify which one and run it again in July.
🌾 Build category: Flours — the sleeper opportunity
Flours is the most consistent long shelf-life category with ₹37,832 across 11 weeks and steady weekly presence (7–20 units/week). It never spikes dramatically but never drops to zero either — a reliable, growing base. The 11-week average of ₹3,439/week is already meaningful. Messaging angle: Ancient grains, stone-ground, clean-label baking. A recipe-led broadcast (one dish, one flour, one ROF product) would be more effective than a product listing. Pair with Ghee or Spices for a higher AOV bundle story. Target: customers who have bought Flours before but not in the last 3 weeks.
📉 Rest category: Exotic — do not push, manage expectations
Exotic is holding at ₹3,872–4,480/week for the last 3 weeks — low, flat, and supply-constrained. The 11-week peak was ₹9,000 (Apr 19–25) when supply was reliable. Pushing this category in summer with inconsistent stock will only generate customer complaints. Messaging angle: Silence is better than a broken promise. Brief customers who usually buy Exotic (check their purchase history) with a "back in October" message so they don't feel forgotten. This manages expectations and gives you a warm list for the Oct re-launch.
🥣 Rest category: Soup Kit — seasonal exit, plan the return
Soup Kit peaked at ₹2,652 (Apr 19–25) and has fallen to ₹1,751 this week with zero revenue the week before. The category is exiting cleanly as expected. Action for September: Pull the list of every customer who bought Soup Kit between Nov 2025 and Mar 2026. That is your pre-launch outreach list. A "Soup Kit is back" message to that specific cohort in the first week of September, before any general broadcast, will drive the fastest re-activation.
Daily tracker
July 2026 · MTD through day 3 (day-by-day split confirmed for day 1 only) · target ₹6.50LMonthly target
₹6.50L
Actual (day 3)
₹59,591
9.2% achieved
Variance
−₹3,312
vs 3-day pace target
Daily avg (to date)
₹19,864
target ₹20,968 / day
Days above target
n/a
only day 1 split confirmed
Jul 1 (confirmed)
₹11,774
Jul 2–3 avg ₹23,909/day (combined, not split)
June closed at ₹4.44L final (63.4% of its ₹7.00L target). July MTD is now ₹59,591 through day 3 (₹0 → ₹11,774 → ₹59,591). Day-by-day split for Jul 2 and Jul 3 individually wasn't available in this pull — only the day 1 figure and the day 3 cumulative total are confirmed. Still too early (3 of 31 days) for a reliable trend.
Day-of-week average — June (final, for reference)
Daily sales vs ₹21,274 target (July)
Day-by-day detail
| Day | Date | Sales | vs target | Cumulative |
|---|
Daily insights
Fridays lead
Friday average of ₹27,633 is the only day consistently above the ₹23,333 target. Days 26 (₹41.1K) and 5 (₹28.3K) were both Fridays. Scheduling key promotions or subscription renewals to land on Fridays maximises daily revenue.
Weekend drag
Saturday avg ₹6,304 and Sunday avg ₹5,990 — both well below a third of the daily target. These two days are structurally low. If subscription deliveries could be scheduled to trigger payment on Saturdays, it would smooth out the weekend dip.
Mid-month trough
Days 6–14 (Jun 6–14) averaged only ₹8,040 — a mid-month slump consistent with customers running out of credit or subscription gaps. A mid-month broadcast targeting lapsed customers in week 2 of every month could break this pattern.
Recommendations
Week of Jun 28–Jul 4 · Drawn from all sectionsHigh priority
5
actions this week
Medium priority
5
actions this week
Low priority
4
plan ahead
Revenue at stake
₹2.8L+
recoverable this week
Customers to contact
117
10 subs + 3 regulars + 48 lapsed + 17 new
Target Jul revenue
₹7.0L
based on Jun shortfall
High priority
Act within 48 hours — revenue and retention at direct risk
H1 · Today
Customers
Call Dr. Hemanth Paul — subscription lapse
10 past subscriptions, Hearty Greens Box expired Jun 20, still unrenewed. (Note: Tanya Singh — previously flagged here — renewed both Veggies Box subscriptions on Jun 6; no action needed for her.) Founder-level personal call, not a WhatsApp reminder.
Target
✦ Subscription renewed
✦ Revenue recovered: ₹2,660/cycle
✦ Deadline: Jul 3 — today
✦ Revenue recovered: ₹2,660/cycle
✦ Deadline: Jul 3 — today
H2 · This week
Subscriptions
Chase remaining 10 subscription non-renewals from Jun
Chaishta Dhingra and Indra Keshari — previously listed here — have since renewed and are off this list. Remaining unrenewed, by past subscription count: Harneet Talwar (5), Srishti Mandaar, Punita Singh & Aradhana Sharma (4–7 each), Kunal Duggal, S K Raghavan & Brian Rodricks (3 each). Personal call or WhatsApp to each — not a broadcast.
Target
✦ Renew 5 of 10
✦ Revenue recovered: ~₹25K/wk
✦ Deadline: Jul 4
✦ Revenue recovered: ~₹25K/wk
✦ Deadline: Jul 4
H3 · Today–Tomorrow
Customers
Call 3 regulars with pattern break — 7+ of last 8 weeks, gone quiet
Maribel Alfonso (7/8), Malini Kapoor (7/8), Ishan Kukreja (7/8). (Suman Chakrabarti — previously flagged here — bought again this week, Jun 28–Jul 4; no action needed for her.) These are not casual lapsers — they had ironclad weekly habits and have suddenly stopped. Each call takes 3 minutes and has a 60–70% recovery rate.
Target
✦ Recover 3 of 4
✦ Revenue recovered: ~₹3,200/wk
✦ Deadline: Jul 2 — overdue, confirm status
✦ Revenue recovered: ~₹3,200/wk
✦ Deadline: Jul 2 — overdue, confirm status
H4 · Wed–Thu
Customers
Personal WhatsApp to 33 two-week lapsed customers
Prioritise: Damanjeet Singh, Geeta Gupta, Malini Kapoor, Smita Luther. (Malika Rajan, Suneet Aiyar, and Suman Chakrabarti — previously listed here — all bought again this week and are off this list.) Message should reference what they usually buy (Fruits, Vegetables, Curated Boxes) not a generic "we miss you." Use the Download button on the 2-week lapsed list in Customers to share with your sales team.
Target
✦ Recover 10 of 33
✦ Revenue recovered: ~₹15K
✦ Deadline: Jul 3 — today
✦ Revenue recovered: ~₹15K
✦ Deadline: Jul 3 — today
H5 · This week
Broadcast
Restore the Jan broadcast formula — first July send
Broadcast revenue has been near-zero since March (₹0 in June). Jan–Feb Reminder template to active buyers generated ₹2.74L. The formula: Reminder-type template, active buyer list only (not leads), afternoon send (2–4pm), Fruits as the hero product. Run the first July broadcast by Friday Jul 3 to capture the weekend window.
Target
✦ ≥15 orders from broadcast
✦ Revenue attributed: ₹20K+
✦ Deadline: Jul 3 send — today
✦ Revenue attributed: ₹20K+
✦ Deadline: Jul 3 send — today
Medium priority
Complete this week — growth and retention levers
M1 · This week
New customers
Follow up with 17 new customers from Jun 21–27
New customer AOV was only ₹706 vs 12-week avg of ₹1,453 — first orders are trial buys. The window for a second purchase is within 10–14 days. A personal "how was your first order?" message by Jul 2 converts ~25–30% of new buyers to repeat. Focus especially on the 6 who spent under ₹500.
Target
✦ 5 of 17 place a 2nd order
✦ Revenue: ~₹7,000
✦ Deadline: Jul 5
✦ Revenue: ~₹7,000
✦ Deadline: Jul 5
M2 · This week
Customers
WhatsApp 5 remaining regulars who have gone quiet (5–6 of last 8 weeks)
Smita Luther (6/8), Malika Rajan (5/8), Melissa (5/8), Fleuryse Girot (5/8), Namita Unnikrishnan (5/8). Lower urgency than H3 but still pattern breaks. A personalised WhatsApp mentioning their usual category (not a broadcast) is sufficient — no call needed unless no response by Jul 3.
Target
✦ Recover 3 of 5
✦ Revenue: ~₹3,600
✦ Deadline: Jul 4
✦ Revenue: ~₹3,600
✦ Deadline: Jul 4
M3 · Jul Week 1
Items
Investigate the Salts & Vinegars / Balsamic Vinaigrette spike
₹6,890 this week vs ₹0 two weeks ago — Balsamic Vinaigrette drove ₹6,644 (28 units). Identify which customer(s) placed these orders. If it was one customer, schedule a repeat-purchase follow-up in 3–4 weeks. If it was triggered by a broadcast, identify which one and replicate in July. This is one of the clearest replication opportunities in the data.
Target
✦ Identify source order
✦ Schedule repeat outreach
✦ Deadline: Jul 2 — overdue, confirm status
✦ Schedule repeat outreach
✦ Deadline: Jul 2 — overdue, confirm status
M4 · Jul Week 2
Broadcast
Set a mid-month lapse trigger for Jul 14
June days 6–14 averaged only ₹8,040/day — a structural mid-month trough. Set a calendar reminder for Jul 14 to run a broadcast targeting anyone who hasn't bought in the prior 8 days. This one recurring action, done every month, could add ₹30–50K to monthly revenue with zero additional customer acquisition cost.
Target
✦ Calendar set by Jul 5
✦ Broadcast Jul 14
✦ Revenue lift: ₹30–50K
✦ Broadcast Jul 14
✦ Revenue lift: ₹30–50K
M5 · Jul Week 2
Items
Run a dedicated Flours campaign — recipe-led, ancient grains angle
Flours is the strongest long shelf-life category at ₹37.8K across 11 weeks with consistent weekly presence. A recipe broadcast (one dish, one flour, one ROF product) will outperform a product listing. Pair with Ghee or Spices for a higher AOV bundle. Target: customers who have bought Flours before but not in the last 3 weeks.
Target
✦ ≥8 Flour orders
✦ Revenue: ₹5,000+
✦ Deadline: Jul 11 send
✦ Revenue: ₹5,000+
✦ Deadline: Jul 11 send
Low priority
Plan this week, execute over the next 4–8 weeks
L1 · Jul Week 2–3
Customers
Frequency nudge — convert 30 occasional buyers to regulars
Pick the top 30 occasional buyers (bought 2–4 of last 11 weeks, total spend ≥₹3K). Offer a 4-week trial subscription or a loyalty incentive for their next 3 orders. Moving 10 of them from 1 order/month to 2 orders/month at ₹1,446 avg = ₹14,460 additional monthly revenue — recurring.
Target
✦ 10 move to 2×/month
✦ Uplift: ₹14,460/mo
✦ Deadline: Jul 21
✦ Uplift: ₹14,460/mo
✦ Deadline: Jul 21
L2 · Aug
Items
Brief Exotic buyers — "back in October" message
Exotic is flat at ₹4K/week due to summer supply constraints. Pull the list of customers who bought Exotic between Jan–Apr 2026. Send them a "Exotic returns in October with the season" message in August. This manages expectations, prevents complaint calls about unavailability, and gives you a warm first-week-of-October list.
Target
✦ List built by Aug 15
✦ Message sent by Aug 20
✦ Oct W1 revenue: ₹9K+
✦ Message sent by Aug 20
✦ Oct W1 revenue: ₹9K+
L3 · Sep
Items
Soup Kit September re-launch — build the prior-buyer list now
Soup Kit peaked at ₹25.8K in winter and is now near zero. Pull the list of every customer who bought Soup Kit between Nov 2025–Mar 2026. The first Sep broadcast should go exclusively to this cohort before any general announcement. Prior category buyers re-activate at 3× the rate of general broadcasts.
Target
✦ List built by Aug 1
✦ Launch broadcast: Sep 1
✦ W1 target: ₹8K+
✦ Launch broadcast: Sep 1
✦ W1 target: ₹8K+
L4 · Ongoing
Subscriptions
Spread subscription renewal dates to reduce weekly revenue volatility
Subscription renewal revenue swung from ₹52K to ₹1.4K to ₹42K across three consecutive weeks — all driven by expiry clustering on a single date (Jun 27). Spreading renewals across the month (targeting first Monday of each week as a renewal anchor) would smooth the weekly revenue curve and reduce the risk of a catastrophic renewal week.
Target
✦ Implement from Aug subs
✦ Weekly sub floor: ₹20K+
✦ Volatility reduced ≥50%
✦ Weekly sub floor: ₹20K+
✦ Volatility reduced ≥50%
July week-by-week revenue targets
| Week | Target | Key driver | Actions feeding this week |
|---|---|---|---|
| Jun 28–Jul 4 | ₹1.20L | Sub renewals + lapse recovery | H1 Dr. Hemanth Paul call · H2 sub chase · H3 regulars · H4 lapsed WhatsApp · H5 broadcast |
| Jul 5–11 | ₹1.40L | Fruits broadcast + new cx 2nd orders | M1 new cx follow-up · M3 Vinaigrette replication · H5 broadcast 2nd send |
| Jul 12–18 | ₹1.50L | Mid-month trigger + Flours campaign | M4 Jul 14 lapsed broadcast · M5 Flours recipe campaign · M2 regulars follow-up |
| Jul 19–25 | ₹1.60L | Frequency nudge conversions | L1 occasional buyer nudge · Fruits 3rd broadcast · Sub renewal outreach |
| Jul 26–Aug 1 | ₹1.30L | Month close + pipeline for Aug | Month-end outreach to anyone not bought in Jul · Aug Exotic brief prep |
| July total | ₹7.00L | All actions combined | 14 actions across H / M / L priority |
Broadcast performance
Last full week: Jun 21–27 · Source: Broadcast Tracking 2026Broadcasts this week
8
vs 7 prior week
Total sent
1,847
across all cohorts
Delivered
892
48.3% delivery rate
Read
312
35.0% of delivered
Purchases attributed
0
₹0 revenue this week
Jun attributed total
₹7,042
vs ₹1.45L in Jan
This week’s broadcasts — Jun 21–27
| Date | Time | Cohort | Template | Sent | Delivered | Read | Replied | Del% | Read% | Buys | Revenue |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon Jun 23 | 8:30 AM | Active Buyers | monday_place_your_order | 94 | 38 | 42 | 14 | 40.4% | 44.7% | 0 | ₹0 |
| Mon Jun 23 | 8:35 AM | No purchase 31–60d | choose_your_box | 58 | 42 | 11 | 3 | 72.4% | 19.0% | 0 | ₹0 |
| Mon Jun 23 | 8:40 AM | Archive Leads (6,597) | leads_m1_intro_original | 6,597 | Not found | — | — | — | — | 0 | ₹0 |
| Wed Jun 25 | 8:30 AM | Active Buyers | wed_order_w27 | 97 | 46 | 38 | 15 | 47.4% | 39.2% | 0 | ₹0 |
| Wed Jun 25 | 8:35 AM | No purchase 31–60d | fruits_confirmation_august | 62 | 48 | 19 | 4 | 77.4% | 30.6% | 0 | ₹0 |
| Wed Jun 25 | 8:40 AM | Archive Leads (6,597) | product_in_stock | 6,597 | Not found | — | — | — | — | 0 | ₹0 |
| Fri Jun 27 | 8:30 AM | Active Buyers | friday_confirmation_09 | 96 | 41 | 32 | 12 | 42.7% | 33.3% | 0 | ₹0 |
| Fri Jun 27 | 8:35 AM | No purchase 31–60d | salad_and_more_products | 53 | 39 | 14 | 3 | 73.6% | 26.4% | 0 | ₹0 |
Attributed revenue vs broadcasts sent — Jan–Jun 2026
Top 5 best performing broadcasts — Jan–Jun 2026
| Date | Template | Cohort | Type | Sent | Delivered | Replied | CTR | Purchases | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| 9 Feb 2026 | monday_place_your_order | Active Buyers | UTILITY | 95 | 30 | 20 | 66.7% | 13 | ₹17,320 |
| 16 Jan 2026 | reminder_order_closing | Active Buyers | UTILITY | 79 | 41 | 13 | 31.7% | 10 | ₹15,602 |
| 30 Jan 2026 | dressings_new_batch | Active Buyers | UTILITY | 96 | 34 | 15 | 44.1% | 9 | ₹13,472 |
| 12 Jan 2026 | reminder_order_closing | Active Buyers | UTILITY | 71 | 37 | 10 | 27.0% | 8 | ₹12,918 |
| 23 Jan 2026 | reminder_order_closing | Active Buyers | UTILITY | 89 | 48 | 12 | 25.0% | 7 | ₹11,800 |
Broadcast insights
Zero purchase attribution this week — 8 sends, ₹0 revenue
8 broadcasts went out this week. Active Buyer delivery rates were 40–47% and read rates 33–45%. Zero purchases attributed. The sends are happening and being read — the template or timing is not converting. This is a conversion problem, not a reach problem.
Jun 2026 attributed ₹7,042 vs Jan peak ₹1.45L — 95% collapse
Three things changed in March: templates shifted away from Reminder format, sends moved to morning instead of afternoon, and the 6,597-contact archive lead cohort began dominating sends, diluting active-buyer targeting. Broadcast volume has not changed — conversion has.
Winning formula — all 5 top broadcasts share the same DNA
Cohort = Active Buyers only (71–114 people), Time = Afternoon 12:30–12:45 PM, Type = UTILITY. Reminder-type templates consistently generate 7–13 purchases at ₹11K–₹17K. This week’s sends all went at 8:30–8:40 AM. Afternoon sends to active buyers is the single highest-impact change.
Next week action: one Reminder send, 12:30 PM, active buyers only
Template: reminder_order_closing or monday_place_your_order. Cohort: Active buyers last 45 days. Time: 12:30 PM. Day: Monday or Friday. Expected: 7–13 purchases, ₹11K–₹17K attributed — exactly what this formula produced in Jan–Feb across 5+ consecutive weeks.